Troubleshooting Your Business with David Cabellero

December 6, 2023

This is part of a two-part series for David Cabellero. This will be released as Episode 32 of Cruise Control.

In one of our first Troubleshooting Your Business episodes, we are joined by experts and business owners as we diagnose and provide action steps to solve common business problems. 


Our goal is to help you improve your business and share your progress in future episodes. On this feature, we have Grant Menard from Power Moves Consulting & Menard Detailing, Barry Thiel from SB3, Kevin Davis from the Cruise Control Podcast & Detailers Helper, and David Caballero from DAC in Maryland.

DavidCabellero_DAC_Troubleshooting

Business Highlights for DAC

Years in Business: 7 

Team Size: 2-3 

Revenue: ~$50k a month 

Operating Costs: $1500 

Labor Costs: $19000 

Fixed Costs: $4000 

Margin: 47.5% 

Demographic: 5.5M population size

Offerings: Ceramic coatings, exterior detailing, maintenance washes, paint correction, PDR, PPF, wraps & tinting


CRM Used: Urable

Website: Built with Detailers Roadmap

PPC: doing it himself

Social Media: Posting multiple times a day on Instagram

DAC Detailing David Cabellero Kevin Davis Podcast

Goals for 2024

  • $100K in monthly revenue
  • 3 locations
  • Increased skilled labor on staff

DAC Detailing David Cabellero Troubleshooting Your Business

Strengths and Challenges for DAC

STRENGTHS

  • Quick turnaround
  • Multiple services offered
  • Small business feel

CHALLENGES

  • Inadequate staff size
  • Inadequate location
  • Lack of skilled labor  

David Cabellero studied IT but decided to open his own business seven years ago. Currently, his shop specializes in PPFs, ceramic coatings, window tinting, and some detailing. He is excited to share his experiences as he prepares to move to a larger location and expand his services. 


David is currently juggling multiple responsibilities. He oversees the detailing work and handles business operations and marketing. It's a lot on his plate. 


David is still doing the PPF work himself because he hasn't found anyone reliable enough to delegate it to. The limited space in the shop also poses a challenge, as adding more people would lead to congestion. Despite this, David is considering expanding his business and finding someone to take over the PPF work to maximize his time and increase revenue.

D'Andrea Auto Detailing Elmhurst IL Troubleshooting Your Business Podcast

With David's impressive 80% close rate, it's essential for him to scale his business by stepping away from the shop. By hiring someone to handle the PPF work, David can focus on bringing in more customers and further growing his business.


Currently, David is in the process of finding a new location for his business, as their current spot has become problematic and overcrowded. They've had their eyes on a new place that recently became available after the previous occupants were asked to vacate the premises due to their chaotic operations.


After conversing with Barry, Kevin & Grant, David announces his goals that he wants to achieve in the calendar year. David & DAC want to increase their monthly revenue to $100,000, expand to 3 locations and increase the skill of their staff.


David's episode will be released December 19th, 2023 on YouTube, Apple Podcasts, Spotify & wherever you get your podcasts.

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