Application: Senior Marketing Manager - Content Strategy & Digital Activation

Head of Growth Marketing

Are you passionate about cars or the automotive lifestyle and have a marketing background?

At 8bitcreative/Detailers Roadmap, 2024's Inc 5000's #301 fastest growing privately-held company, we seek an experienced and strategic Marketing Manager to lead our content execution and activation efforts for our WAAS (Website As A Service) offering, Detailers Roadmap.

This role is ideal for someone who enjoys strategy and execution and is looking to build a department with budgets and onboarding new internal personnel.

In this pivotal role, you will shape and drive the strategy behind our customer retention, social media, email marketing, podcast, and video content, ensuring we deliver a seamless, engaging, and impactful experience for our partners. You will oversee the development and implementation of our digital marketing campaigns, while also exploring new technologies and approaches to keep us at the forefront of the automotive detailing industry.

If you have a strong background in marketing, a knack for content strategy, and a passion for building a cohesive brand experience across multiple channels, we’d love to have you on board. This role is ideal for someone who thrives in a dynamic, fast-paced environment, embraces innovation, and is committed to delivering WOW experiences through every touchpoint.

Job Type: Full-time

Work Location: We are hybrid team with a 3-day in-office structure, 2 day at-home/remote. Our office is currently located in Brookfield, Wisconsin

Benefits:

• 401(k)
• 3 Weeks paid time off
• Annual bonuses

Description

Primary Role & Responsibilities

• Track History of Structuring a Team of Marketers: Developing staff members and creators to execute the vision of the Head of Growth Marketing
• Develop and Lead Content Strategy: Craft and oversee a comprehensive content strategy that aligns with our brand voice and core values, ensuring consistency and effectiveness across all channels, including social media, email, podcast, and video.
• Manage Digital Campaigns: Lead the planning, execution, and optimization of digital marketing campaigns to drive brand awareness, engagement, and conversions for our clients and internal initiatives.
• Oversee Content Execution & Activation: Spearhead content creation and activation, including social media posts, email marketing campaigns, podcast episodes, and video production, ensuring all content is on-brand, engaging, and strategically aligned.
• Email Marketing & Nurture Campaigns: Develop and implement advanced email marketing strategies that include short, medium, and long-term nurture campaigns, leveraging tools like Go High Level to maximize reach and impact.
• Podcast & Video Content Management: Lead the creation, scheduling, and promotion of podcast episodes and video content, working closely with internal teams and external partners to produce high-quality, engaging content.
• Analytics & Reporting: Monitor, track, and report on the performance of all digital marketing activities, providing data-driven insights and recommendations to optimize future campaigns and strategies.
• Innovation & Trend Analysis: Stay abreast of the latest trends and innovations in digital marketing, social media, and content creation, and proactively propose new ideas to elevate our brand presence and marketing effectiveness.
• Team Collaboration & Leadership: Work closely with cross-functional teams to ensure cohesive marketing efforts and provide leadership, guidance, and support to junior team members.

Job Requirements

• Minimum 5+ years of experience in digital marketing, content strategy, or a similar role, preferably in a B2B environment.
• In-house attendance in our office in Brookfield, Wisconsin; Tuesday through Thursday. Monday and Friday are work-from-home days.
• Proven track record of developing and executing successful digital marketing campaigns across multiple channels.
• Strong expertise in social media management, email marketing, and content creation (including video and podcast production).
• Experience with email or automation marketing platforms (e.g., Go High Level, HubSpot, Mailchimp, Keap) and social media management tools (e.g., Hootsuite, Buffer, or Sprout Social) is a plus, but not required.
• Exceptional analytical skills with the ability to interpret complex data and translate insights into actionable strategies.
• Excellent project management skills, with the ability to lead multiple projects and meet deadlines in a fast-paced environment.
• Strong communication skills, both written and verbal, with an eye for detail and a creative mindset.
• Ability to work independently and collaboratively, with a proactive approach to problem-solving and innovation.
• Experience in the automotive or detailing industry is a plus, but not required.
• Passion for staying ahead of digital trends and continually enhancing marketing practices.

What Type of Person is Best for this Role?

• While we don't actively use personality assessments like 16Personalities in our hiring process, understanding these traits can provide valuable insights into how you might thrive in this role. For example, individuals with an ENTJ (The Commander) or ENFJ (The Protagonist) personality type often excel in environments that require strategic vision, leadership, and strong interpersonal skills. They bring a natural ability to lead, inspire, and execute complex projects, making them well-suited for managing diverse marketing initiatives and driving impactful results. If you’re curious about how your personality aligns with the demands of this role, we’re happy to discuss how your unique strengths and skills can contribute to our team’s success.
  

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