Digital Marketing Issues: Five Things That Hurt Website Rankings

Here are five things that can hurt your website rankings:

• Duplicate Content: Search engines like Google penalize websites with duplicate content, so check for any copied or recycled content on your site. Ensure that your content is unique and not used anywhere else online.
• Bad Redirects: Poorly configured page redirects can cause crawl errors, broken links and confusion for search engine crawlers. For instance, if a page gets redirected to the wrong URL, search engines cannot crawl that page, resulting in lost visibility. When that happens, you will lose out on potential website traffic.
• Slow-Loading Pages: Sites with slow-loading pages could face ranking penalties from search engines. Slow page load speeds are not just a headache for your visitors but also for search engine crawlers. Make sure that your page loading time is as fast as possible.
• Low-Quality Links: It’s important to be mindful of the links you include on your website. Linking to sites with low-quality content can damage your search engine rankings. Carefully assess your links' quality and avoid linking to sites with irrelevant content.
• Website Indexing Issues: Search engines need enough time to crawl and index your pages. If your website has too many pages or the content is not indexed often, search engine algorithms may not be able to recognize your website. Make sure your content is indexed regularly so that search engines can see it.

It's a very competitive market out there, regardless of your industry. These five simple mistakes can hugely impact your website rankings. Avoiding them will increase your auto detailing business’s chances of succeeding online and reaching potential customers.