Importance of Video Marketing: Top 5 Benefits for Car Detailers

January 31, 2023

A promotional video for your auto detailing business can help you reach more customers, spread brand awareness, and make it easier for potential customers to find you. According to the 2018 State of Social Video Marketer Trends report by Animoto, a whopping 93% of marketers said they had attracted a new customer by posting a video on social media. 


Over the last few years, short videos have replaced traditional blogs, pictograms, and other forms of information-spreading media. Video marketing can help any business promote its services with little effort involved.


Read on to learn the importance of video marketing for your car detailing business.



Video Marketing… 


Boosts Online Presence

If you want your business to be easily discoverable, then you really shouldn’t discard the power of social media and its influence in marketing. Whether it’s Facebook, TikTok, Instagram, or Twitter, establishing an online presence for your brand can help you attract more customers and increase your client base seamlessly.

In addition, video content is easy to follow and consume, so it shouldn’t be surprising that a lot of potential customers hit the subscribe button or make a purchase after watching a video.


Spreads Awareness of Your Brand

As we mentioned, video content is the most favorable type of content that potential clients love to be entertained by. In fact, in January 2014 alone, there were 183.8 million Americans who watched 48.7 billion online videos. This only goes to show that audiences would rather spend time watching a short video than reading about the same subject. 


Improves Social Media Engagement


Improves Social Media Engagement

In most cases, throwing in a freebie in your promotional video can boost social media engagement like nothing else. Make a short promo video of your car detailing shop, throw in a discount code for 5% off a certain service, and voilà – watch your client base and your business grow!


Helps Businesses Connect with the Audience

Today, potential buyers are more likely to make a purchase after watching a video. Why? Simple – it’s all about trust. Video content appeals to viewers on a more personal level than other types of content like e-mail, for example. By giving your potential customers a “direct” look into the service, you can gain their trust and build a brand.



Shows Brand Personality

Videos make it obvious that there’s another person on the other end of the screen and not some bot pushing them to buy something. Plus, if the video content is delivered using clear and understandable language, you’ll convince people you know what you’re talking about. That way, you can convince customers that your brand is there to stay and can be a fierce competition.


Detailers Roadmap: Know the Importance of Video Marketing for Your Business

Looking to showcase your car shop in the most flattering way? Detailers Roadmap can help you with that. 

If you’re looking for better ways to connect to clients, our experts can help you with activities, such as photography for detailers, website development, and more. We understand the importance of video marketing and make sure to give a superb service that will make your business shine.

If you want to boost your brand’s reach, give us a call and book a demo today!

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