CASE STUDY - FX TINT
How FX Window Tinting Increased Win Rates 524% With a Top Tier Website
High converting design
Proven layout for User Experience (UX)
Deep technical SEO techniques for ranking
become a market authority, not another price point
Generate unwavering demand, not just leads
What's the challenge?
FX Window Tinting in Oconomowoc, Wisconsin, struggled with receiving qualified leads from their website. Their generic templated website had no natural flow of information and lacked differentiation in the market, leading to uninterested visitors. Their website was getting traffic, but not converting visitors into leads, let alone leads that were ready to buy.
Our solution
Starting from the ground up, we designed, crafted and wrote an entire website centered around FX Tint. No templates here. Upon crafting a custom design, we use conversion-theory to push clients to make a decision to purchase or not. This 'We are the authority' mantra, combined with 'Are you in?' CTA's, put FX Tint into a new territory of success leading to an incredible influx of sales and inquiries.


The largest XPEL dealer in Wisconsin just became bigger
FX Window Tinting, an automotive detailing shop, found itself struggling with its web presence. Their leads weren't closing, their form submissions numbered at a low volume, and, on average, they only sold a few hundred dollars’ worth of services per appointment. Their income primarily came from word of mouth, making it challenging to secure a steady revenue stream, especially during slow seasons.
"By far one of the best upgrades to my company is a Detailers Roadmap website"

Joren DeVries
OWNER, FX WINDOW TINTING
Design, SEO writing, and conversion techniques yields massive results
FX Window Tinting's new website led to a remarkable 200% increase in lead closure rate, exceeding expectations. The high quality of leads was directly linked to high customer conversion, saving time on unqualified leads, or affectionally known as, tire kickers.
It's not just website design, it's the combination of all efforts
The Detailers Roadmap's expertise in building automotive websites has boosted FX Window Tinting's business. Our user-friendly, informative, and well-designed site increased lead conversion rates, customer engagement, and revenue. Combined with referrals, FX Window Tinting is positioned to dominate its market.
Results speak for themselves

+212%
Increase in leads closed
AUGUST 2022 v. AUGUST 2023

524%
More form submissions
JUNE 2023 v. AUGUST 2023

+$304
Increase of avg. sales ticket
AUGUST 2022 v. AUGUST 2023
REIMAGINE WEBSITE BUILDING
We handled everything for FX Window Tinting so they could focus on what they do best - running a business
Attract more clients with our web design for auto detailing, PPF, and ceramic coating businesses. Learn more about our pricing structure and see samples of our work by clicking the buttons below.
