5 Must-Try Marketing Ideas for Car Detailing Businesses

With over 60,000 car detailing businesses in the US, standing out from the crowd as an auto detailer can be challenging. Even its marketing can be arduous given that 95% of them use some of the social media channels for online presence. But that doesn’t mean it’s impossible.



What you need to do is show your audience what makes your business unique. Do you offer a more extensive variety of services and more affordable prices?  Do you offer vehicle pick-up and drop-off services?

Whatever it is, you need to show it on your website and social media pages. Here are 5 ideas to take your marketing to the next level.

#1. Tell Your Brand’s Story Through Videos

We prefer watching content over reading it because it’s more convenient. So, creating interesting videos that inform and educate your audience is a must.

You can create how-to videos explaining the paint correction process or similar, and before-and-after videos to showcase your talent and expertise in the field. But make sure your videos highlight what sets your business apart from your competitors.

For instance, if you’re a green car detailing service, you could create:

• Before-and-after videos that show the transformation of a vehicle using eco-friendly products
• Educational videos about the benefits of using biodegradable products
• Behind-the-scenes videos, which take viewers on a tour through your shop, showing them how green car detailing is done
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These types of videos help educate your audience and position you as an expert in your field. Providing a sneak peek into your shop and learning from you can help them gain trust in your brand and choose your auto detailing business over others. 

#2. Use Photos and Infographics to Offer Value to Your Audience

Photos and infographics are another type of visual content you can create to offer value to your audience. With before-and-after photos, you can impress your followers and showcase your ability to resurrect old vehicles, transforming them from beaters to beauties. With infographics, you can educate customers and show what makes your business unique.

You can use infographics to:

• Share the benefit of ceramic coating to your customers
• Explain how you install ceramic coating as part of your car detailing services
• Educate your customers on how to maintain their ceramic-coated cars

Visual content can help you promote your business online conveniently while providing value to your audience.

#3. Use Storytelling to Boost Engagement and Attract New Customers

Use storytelling to share your brand’s mission with your audience and create a more real-life connection with them. Storytelling helps you emotionally connect with your customers, showing the human side of the brand. It boosts engagement and builds customer trust and loyalty.

Storytelling also helps drive sales, increasing your profits. Through your narratives, you can call your viewers to take action, whether to sign up for a newsletter or get a product on sale for a limited time. 

Most importantly, storytelling catches the audience’s eye, increasing your brand’s online visibility. You can talk about your brand’s origin and the challenges you faced as an owner. You can also share customer success stories and stories about the benefits of using an auto detailing service.

#4. Focus on Social Media

Social media has become the go-to source of information, whether we’re looking for a specific brand or customer reviews. Even when we search for a business or product/service on Google, their Facebook page tends to pop up in the first few results on the page.

Social media is also the main channel for communicating with businesses and keeping up with their products/services and promotions. These platforms are easy to use and offer businesses a wide reach and engagement. With the option to share photos, videos, reels, and updates, your page is your online business, where you can build brand awareness, increase online visibility, and attract customers. 

Ensure you leave your phone number and address linked to Google Maps so that your business pops up on the results page when people search for a car detailing service in your area.

#5. Don’t Underestimate the Power of Offline Marketing

Support your digital marketing efforts with an offline marketing strategy. Believe it or not, not everyone is online. Plus, with every business being online, using printed materials comes as a refreshment.

Printed posters and flyers promoting your business or a special promotion you offer can quickly spread the message and drive visitors to your shop. They should have a clean design and include brief information about your business, services, and promotion, contact info, and a CTA.

Premium SEO Services to Boost Your Rankings

Marketing your auto detailing business online can be a real quest with tens of thousands of competitors. Implementing the ideas we share in this post can help show the uniqueness of your brand and increase brand awareness. Combine online and offline marketing to enhance your overall marketing strategy and get noticed.

Detailers Roadmap is a digital marketing agency specializing in SEO for car detailing businesses. We offer various SEO services, including on-page SEO, technical SEO, and content writing to boost your rankings on Google.

Ready to reach the first page on Google? Contact us today!